A stylish city mall that offers fashion, leisure, entertainment and a slew of dining outlets for the style conscious urbanites living and working in Penang. 1st Avenue is the ideal venue for young executives looking for a comfortable lunch and a perfect place to organize social get-togethers, as it is easily accessible from all parts of the city.

Targeting primarily at young executives and professionals aged between 20 - 35 years old, style conscious individuals who seek to express their personality through their own fashion sense, the mall also caters to international and domestic travellers staying in the many hotels in the immediate surroundings.